2025 Investment Outlook: Navigating New Horizons in Private Markets and Technology

Looking ahead, family offices anticipate a bifurcated landscape: macro-economic headwinds challenge traditional beta, while private-market niches promise asymmetric upside. Surveys of global family offices point to sustained enthusiasm for direct private-equity and venture allocations – particularly in AI, health-tech, and climate-transition plays.

The Great Wealth Transfer accelerates inter-generational decision-making, nudging portfolios towards values-aligned strategies that blend impact with financial return. Expect increased demand for co-investment clubs that pool capital into sustainable infrastructure and regenerative agriculture, leveraging Swiss expertise in structured governance.

Digital-asset regulation is set to mature under MiCA and analogous Swiss frameworks, clarifying custody standards and institutional-grade compliance for tokenised securities. As safe-harbour guidance expands, token-enabled fractional ownership of real-world assets – commercial property, fine art – could unlock liquidity previously reserved for public exchanges.

Finally, AI’s productivity dividend will reshape operating costs across the back office. Firms that harness AI to compress reporting cycles and automate tax-loss harvesting stand to redeploy human capital towards bespoke strategic advice – a clear differentiator in the ultra-high-net-worth arena.

Colehill Capital
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